Privacy Policy
M/s. Parasana Fintrade Private Limited, a company incorporated under the Companies Act, 2013, with its registered office located at Shreeji Bungalow, 11, Vardhman Nagar, Opp. SRP Camp, New 150 Ft Ring Road, Rajkot (hereinafter referred to as the “Company”, “we”, “us”, or “our”), operates and manages the Website, www.sumpays.in (hereinafter referred to as the “Website”). The Company specializes in offering a digital platform that facilitates banking and financial services for modern businesses in India, with an initial focus on e-commerce brands (hereinafter referred to as “Services”). Throughout this Privacy Policy, references to “You”, “Your”, or “User” pertain to individuals accessing the Website.
We strongly advise you to carefully review this Privacy Policy before engaging with our application or submitting any personal details. By utilizing SUMPay, the User explicitly agrees to abide by the terms outlined in this Privacy Policy.
1. External Website Links
The policies and methodologies described in this Privacy Policy pertain to the collection and handling of User Information through SUMPay Products. These Products may incorporate links directing Users to external websites. Any personal data collected when a User visits such third-party sites is not governed by this Privacy Policy. Users are advised to exercise discretion and review the respective privacy policies of such external websites before accessing them. SUMPay holds no liability and exercises no control over the practices and content found on these external websites.
2. Eligibility to Enter into a Contract
By consenting to this Privacy Policy, a User (if an individual) affirms that they are at least 18 years old and possess the legal capacity to enter into a contract under applicable laws. Furthermore, if a User is acting on behalf of a company, partnership, or other legal entity, they confirm they have the necessary authorization to represent and legally bind such an entity as per applicable regulations. If an individual is below the age of majority or does not have the legal competency to contract, they are prohibited from using SUMPay Products or providing any personal data to SUMPay.
3. Data Collection Practices
To provide seamless Services and enhance user experience, SUMPay gathers the following categories of information from Users (“User Information”):
3.1. Information Voluntarily Provided by Users:
Users may be required to share specific information (including sensitive personal details) when registering an account on any SUMPay Product, communicating with SUMPay via phone, email, or other channels. Such information may include, but is not limited to, the User's full name, business name and details, type of e-commerce activities, photograph, residential or office address, email ID, and contact number. Additionally, Users may be asked to provide identification proof, financial details, location data, or any other relevant information essential for service provision and compliance with applicable regulations. SUMPay may also request additional details as mandated by law to ensure adherence to legal obligations.
3.2. Automatically Collected Data:
When Users interact with SUMPay Products, we may automatically collect certain technical and behavioral data, including but not limited to IP addresses, login credentials, browser specifications, time zone preferences, and system details. Moreover, we may track Users' engagement with our platform, including URLs accessed, search activity, page load times, error logs, time spent on specific pages, page interactions, browsing behaviors, metadata (such as location and timestamps), and contact details used for customer service inquiries.
3.3. Information Acquired from Third Parties:
SUMPay may also receive data about Users through other SUMPay products, third-party services, advertising networks, analytics platforms, and search engine providers. Additionally, we may collect non-personally identifiable insights related to Users' behavior and preferences to optimize service delivery.
4. Usage of User Information
User Information is utilized by SUMPay and its partners and service providers for various business purposes, including but not limited to:
- Facilitating the User’s requests and delivering the Services effectively.
- Tracking your revenue to assess your financial status.
- Sharing your data with third parties to evaluate financial details and insights.
- Conducting research and analysis to enhance SUMPay Products, improve service quality, and ensure security.
- Keeping Users informed about updates to SUMPay’s services, terms, and similar product offerings.
- Assisting in strategic development, data collection, and business analytics for SUMPay.
- Addressing complaints, claims, or disputes effectively.
- Responding to User queries or feedback promptly.
- Conducting audits and maintaining records for regulatory compliance.
- Adhering to applicable laws and government directives.
- Providing third parties with statistical insights about Users (ensuring individual Users remain anonymous).
- Offering selective promotional deals and customized offers.
- Personalizing and enhancing a User’s experience on the application or website.
- Contacting Users via WhatsApp, SMS, Email, or other means on the provided contact details to offer relevant information and services. By providing your details, you consent to receiving such communications regardless of NDNC registration. SUMPay may periodically send promotional emails or messages regarding financial products and services offered by its affiliates and partners.
The use of information obtained from Google APIs will comply with the Chrome Web Store User Data Policy, including the Limited Use requirements.
5. Usage of User Information for Data Analytics and Benchmarking
We utilize information generated during your use of our Services to improve our offerings and provide the best possible experience. These purposes include:
- Delivering targeted advertising, marketing communications (including in-product messaging), or service-related updates based on your usage patterns.
- Conducting research and development to enhance existing services, applications, and products, as well as developing new features (including statistical analysis, benchmarking, and forecasting services).
- Providing location-based services, including relevant content recommendations, using geo-location data.
You have the right to object to processing based on our legitimate business interests. If you wish to do so, please contact us at info@sumpays.in to discuss your concerns. Please note that objecting may impact our ability to provide certain services or solutions to you.
6. Storage of User Information
User Information collected by SUMPay is securely stored in compliance with applicable laws. By using SUMPay Products or Services, you consent to the collection, storage, and usage of your data as outlined in this Privacy Policy.
7. Dissemination of User Information
The User acknowledges that their information will be stored and processed within India. It may also be transferred to government authorities, affiliates of SUMPay, and potential buyers in accordance with applicable regulations. Additionally, non-sensitive data may be shared with third parties such as analytics providers to facilitate service improvements.
8. Service Providers
SUMPay may engage third-party service providers to:
- Facilitate our Services.
- Perform services on our behalf.
- Conduct analytics to improve our offerings.
These third parties have access to User Information only for the assigned purposes and are bound by confidentiality obligations.
9. Information Security
SUMPay implements robust measures to safeguard User Information from unauthorized access, misuse, or breaches. However, while we take necessary precautions, we cannot guarantee complete protection from data breaches or cyber threats.
10. Retention of User Information
User Information is retained as long as necessary for service delivery, compliance with legal requirements, and internal record-keeping. Upon account closure, SUMPay is not responsible for retaining or restoring any deleted data.
11. Disclosure Policy in Compliance with IT Rules 2011
User Information may be disclosed under the following circumstances:
- With User consent.
- To investigate unlawful activities, fraud, or security threats.
- In response to legal obligations, court orders, or law enforcement requests.
Definition of Personal Information:
Personal Information refers to any data that can identify an individual directly or indirectly.
12. Choices Available to Users Regarding Collection, Use, and Distribution of User Information
Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory. This Service does not use these “cookies” explicitly. However, the app may use third-party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.
13. Cookie Policy
Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory. This Service does not use these “cookies” explicitly. However, the app may use third-party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.
14. Contact Details
In case a User has any queries or any discrepancies/grievances with respect to the Privacy Policy, or to correct or update, restrict data sharing, or any part of it with third parties or deny/revoke consent in relation to any information, do not hesitate to contact SUMPay by writing to info@sumpays.in.
15. Scope of Policy
This Privacy Policy, including the disclaimers set forth herein, applies exclusively to the services and platforms provided under SUMPay. It does not apply to any services, products, or platforms offered by third-party partners. Their respective privacy policies shall govern those offerings.
16. Updates to the Privacy Policy
SUMPay may update its Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. SUMPay will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted.
17. Your Consent
By agreeing to the terms of this Privacy Policy, You agree to our processing of Your Personal Information for the purposes given herein.
18. User Declarations
- I understand and have knowledge that Personal Information is being collected.
- I understand and have knowledge of the purpose for which my Personal Information is being collected.
- I understand and have knowledge of the intended recipients of the information.
- I understand that I have the option not to provide the data or information sought to be collected by the Company and the Website.
- I have read and understood this Privacy Policy and all other policies governing the usage of the Website.
19. Disclaimer
The Company shall not be liable for any loss or damage sustained by reason of any disclosure (inadvertent or otherwise) of any information concerning the account and/or omission or inaccuracy with respect to any information so disclosed and used whether or not in pursuance of a legal process or otherwise.
20. Grievance Redressal
In accordance with Information Technology Act 2000 and rules made thereunder, the name and contact details of the Grievance Officer are provided below:
· Mr. Dhirajlal Parasana
· Email: info@sumpays.in
Registered Office Address:
Shreeji Bungalow, 11, Vardhman Nagar, Opp. SRP Camp, New 150 Ft Ring Road, Rajkot
Corporate Office Address:
B519, RK Iconic, 5th Floor, Nr. Ayodhya Chowk, Rajkot
Official Website:
Contact Email:
info@sumpays.in